History of the bag: Louis Vuitton Neverfull

November 29, 2019

Louis Vuitton Neverfull MM in Epi leather and Louis Vuitton Neverful MM Damier Ebene canvas

The bag that is literally never full

We love the Louis Vuitton Neverfull, and not only for it’s pretty exterior and great quality. This Louis Vuitton bag is known for its versatile and generous volume, and doesn’t lie about it’s name at all! Moving from one place to another, women carry their life in their bags. The Neverfull of Louis Vuitton embraces this attitude towards life. The Neverfull holds everything one needs, making it perfect for both traveling as well as a stroll in the city. As we can’t think of a world without the Neverfull anymore, it wasn’t before 2007 this iconic bag was designed. It was first introduced as a seasonal bag to use at the beach, but quickly became an iconic bag that's always available.

Louis Vuitton Neverfull vs Goyard St. Louis

The Goyard Saint Louis and Louis Vuitton Neverfull bags - via Pinterest

The story between Louis Vuitton and Goyard

The story goes that the Neverfull was created to compete with the Goyard ‘Saint Louis’ tote. Both of these Louis Vuitton bags do have a resembling appearance. But, since the tote shape isn't a new design in terms of designer bags, we can't really tell who copied who. That's for you to decide!

The design of the Neverfull

The Neverfull is made with the same exquisite craftsmanship as other iconic Louis Vuitton purses, which means that your beloved bag is as sturdy as can be. Did you know it takes up to 45 hours (!!!) to create a Louis Vuitton Neverfull bag? Next to its outstanding quality, the bag is also very versatile. Because, while many fans don't even know about it, the Neverfull is completely reversible! To make sure you never lose track of your keys and cards, it comes with an attached clutch.

The striped interior of this timeless bag recalls Louis Vuitton’s distinct history of travel and the canvas of its original trunks. Effortlessly practical, the Neverfull is an ideal tote. But, the laces on the sides can be tightened to create a more compact, chic city bag. Next to its versatility and practicality, the Neverfull is also a really strong bag. The GM model, which is the biggest model of the Neverfull collection, can carry up to 90 KG without the subtle leather handles breaking. Wow!

The different canvases and an example of the bag with tightened laces - via Pinterest

In 2013, Louis Vuitton celebrated the Neverfull bag with a new version of this iconic bag. The redesigned interior features a fresh textile lining and heritage details inspired by the house's archives. Best of all, the zipped clutch can be carried separately as a chic pochette or serve as an extra pocket. The lining in a selection of bright shades lend a pop of vivid colour to the timeless Louis Vuitton Monogram canvas.

The sizes of the Neverfull

The Louis Vuitton Neverfull purse comes in it’s classic Monogram, Damier Ebene, Damier Azur and Epi leather. It is made in a variety of three different sizes, making it suitable for every occasion.

Visualization of the different Neverfull sizes - via Pinterest

PM, which stands for “Petit Modele” meaning Small Model in French. Measurements of the PM: 29 x 21 x 12 CM. The PM is perfect for everyday use, a stroll in the city or a fancy diner.
MM, which stands for “Moyen Modele" meaning Medium model in French. Measurements of the MM: 37 x 29 x 17 CM. If you primary use your bag for work or school the MM would be the perfect fit, not to big not to small and quite important it fits a laptop and it would still leave space foor books, your wallet and more.
GM, Which stands for “ Grand Modele" meaning Large Model in French. Measurements of the GM: 40 x 33 x 20 CM. Traveling a lot ? The GM would definitely be your go to it bag / hand luggage as it basically fits everything. Not only for traveling but also for the mommy’s the GM can be perfectly used as a diaper bag.