Dakota Johnson starring in new Gucci Jackie Campaign

History of the Jackie Bag:

Jackie Kennedy wearing the Gucci Jackie Bag
Source: Pinterest

The Johnson Campaign

Of course, Gucci had to choose a muse for the new generation of the Jackie bag. They recently announced that Dakota Johnson is the new face of its iconic Jackie collection. The decision to have Dakota Johnson represent the Jackie collection is a smart move by Gucci. Johnson is not only a famous actress thanks to her role in the popular movies of '50 Shades of Grey', but she nowadays is also a rising star in Hollywood with a strong presence on social media. On Instagram she has more than 5 million followers, who are following her mainly for her social commitment to everything that is going on in the world. Dakota Johnson is known for her chic and sophisticated style, which makes her the perfect fit to be the face of this new Gucci Jackie collection. Gucci's decision to choose Dakota Johnson as the face of the Jackie collection has already generated a lot of buzz on social media. The hashtag #GucciJackie has been trending, with many fans sharing their excitement about the collaboration.

Video Campaign

Shot by photographer Glen Luchford, the actress is captured walking down the streets of LA. In the video, Dakota spends her day in LA, wearing different versions of the Jackie 1961 for each activity. Each bag on display complements the situation Johnson finds herself in. The images are captured in a paparazzi style, reminiscent of Jackie Kennedy.

Different occasions

Dakota wears different variants of the Jackie in the campaign. For example, she combines her sports outfit with a cobalt blue Jackie with a crocodile motif. In the video you can see that the actress exchanges this cobalt blue variant for a two-tone jackie with snake motif in the evening. It shows how the bag can be worn dressed-up or casual, and seems like the perfect fit for both occasions.

Dakota was very happy with this collaboration. For years she has been seen in Gucci looks on the red carpet and she is also an ambassador for the Italian fashion brand. So, it won't be long before we see the actress with the different variants of the Jackie 1961 on her arm in real paparazzi photos!

Source: Pinterest

The new Gucci Jackie Bags

The new collection of Gucci Jackie bags in collaboration with Dakota Johnson features a modern twist on the iconic design of the original Jackie bag. The Gucci collection features a range of styles and materials, including leather, suede, and velvet. The bags are available in a variety of colors, including classic black, vibrant red, and soft pastel shades. Some of the bags feature embroidered detailing or embellishments, while others have a more minimalist design.

One standout feature of the new collection is the addition of a detachable strap, which allows the bag to be worn as a shoulder or crossbody bag as well as a clutch. This makes the bag versatile and perfect for everyday use as well as special occasions.

Source: Pinterest

Inclusivity and sustainability

Another notable feature of the new collection is the use of sustainable materials. Some of the bags are made from leather that has been tanned using an eco-friendly process, and others feature recycled materials.

This campaign is not just about promoting the Jackie bag, but also about showcasing Gucci's vision and values. By choosing Johnson as their spokesperson, Gucci is showing their commitment to diversity and inclusion. Johnson's unique beauty and talent are a perfect representation of the brand's values and aesthetic. Furthermore, by highlighting their commitment to sustainability and social responsibility - with the deployment of Dakota - Gucci can appeal to a younger, more socially conscious audience. This is an important demographic for many luxury brands, as younger consumers are increasingly interested in ethical and sustainable fashion.

 

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