Chanel's first price increase of 2022

We just announced a Chanel price hike in November 2021, and almost two months later it happened again. Another Chanel price increase is imminent. But hey, whats new? Chanels' price increase has become more of a habit than an exception. Find out all about the newly introduced Chanel Price Increase now!

Chanel's annual price increase 

We all know that the prices in the Chanel boutiques are not for everyone, but especially with the multiple annual price increases, it is becoming more and more out of reach.

At this point, a Classic Flap Bag in medium is priced almost the same as the Hermès Birkin in Calfskin. The question now is, which is more valuable?

But what are the real reasons behind these recurring price hikes at Chanel?

Especially when you consider that it is increasingly outside the budget for the general public. 

• Inflation
  Inflation is of course always a reason for a price increase, but given the percentages of the increase and the regularity of the increase, this cannot be the only reason.
• Rise in material costs and higher wages
• Effects of supply chain scarcity
  The effects of supply chain scarcity during the pandemic have become apparent.
• Global price harmonization
  Global price harmonization drives price changes, but also gets caught up in the effects of the pandemic. 
• Limited travels
  Due to the pandemic, travel is restricted. Especially to and from Asia, the largest market for luxury goods.
• Exclusivity
  Fashion house Chanel wants to radiate a unique kind of exclusivity. Shopping limits already apply in many boutiques. This means that customers can purchase a limited number of bags. They can't just buy 10 classics for example, from which resale is prevented.

Second hand market for Chanel bags

Chanel is trying very hard to take control of their second-hand market. Not long ago, they replaced the serial numbers and accompanying authenticity cards with NFC-compatible chips that trace the origin of a bag. These chips make it easier to verify purchases and easily locate the original purchaser of the bag. This lowers the percentage of resellers. Thank goodness many vintage Chanel bags exist.

Is a new Chanel bag still worth it?

In 30 years, the price of the Chanel Classic Flap Bag has increased by about 6000 euros, and this certainly doesn't feel like the end. And as we said, another price hike is coming... Chanel enthusiasts and lovers are now wondering if Chanel bags are still worth buying new. Is the run on and love for vintage Chanel bags only getting bigger? The price difference will be a logical explanation.

We regularly receive new items, including Chanel items, so we are more than ready. Before another Chanel price hike is announced, find your Chanel Classic Flap Bag or your vintage dream Chanel bag now!