The collaboration we didn't know we needed...

What's in the air these days with luxury brands and collaborations? I mean, we're definitely not complaining. By seeing these types of brands together, we add more things to our wish list. Oh and what a coincidence, Christmas is just around the corner!

PS: This was a hack, this was not a collab. As they have revealed.
Or should we call this "GUCCIAGA"?

Gucci's 100th Birthday

This year, the house of Gucci is celebrating its 100th anniversary. What better way to celebrate than by joining forces with another incredible designer brand?

Fun fact: these brands are both stable mates from the Luxury Group Kering.

In April this year, during Gucci's Aria show and fashion film by Floria Sigismondi, the audience was introduced to the Balenciaga collaboration and they certainly made a statement!

Familiar territory

It is not the first time that these brands have collaborated with another brand. Gucci joined forces with The North Face in early 2021 in the Gucci X The North Face collaboration. Balenciaga previously worked with Crocs.
Two great fashion houses joining forces most recently happened with the Versace X Fendi collaboration (read more about this collaboration in our blog). Seeing brands like these work together, that's what fashion is all about. It certainly makes us hungry for more.

Mixing the brands

Alessandro Michele (Gucci) and Demna Gvasalia (Balenciaga) are the current (2021) creative directors of these brands. With this collection they show what can happen when you mix two brands. Literal. Their collaboration, better known as The Hacker Project, gives us the Balenciaga Hourglass bag. This is one of the most popular bags from Balenciaga and they mixed this exact model with Gucci's iconic monogram print. The iconic Gucci GG belt but uses BB instead. They even have a monogrammed Gucci tote bag that reads, "This is not a Gucci bag." Talk about creativity!

For this collection they have used their iconic pieces that have been known for years but put a twist on it and now reached an even wider audience by giving the public this amazing and classic mix.

Where Gucci gives us classic and vintage, Balenciaga gives us modern and street style. Combine these two and you get an absolute match made in heaven. We truly believe there is a piece for everyone in this fantastic collaboration. But we also know that this is a collection you either embrace or loathe. 

The wait is over ...

Many fashion lovers have been waiting for a while, but guys ... The wait is finally over! The collection was finally released on November 15, 2021 and can be found on both the Gucci and Balenciaga websites. You have to be quick, because due to the high demand, these items sell out quickly. Once you've got your hands on an item, you're sure to have a one-of-a-kind piece and will likely turn heads on the street. Update: nearly everything was sold the first day.

Watch, experience and enjoy. 

The Gucciaga Triple S Sneaker, The Jackie, the Hourglass, the City Bag and the Blazer are the stars of this project.

‘Is it Gucci or is it Balenciaga?’
"Yes"

Did you enjoy reading this blog? Then I'm sure you love both Gucci and Balenciaga. And so do we! Find your preloved Balenciaga or preloved Gucci treasure in our vintage heaven. Feel free to take a look at our website or visit us in one of our stores in Amsterdam. Oh and don't forget to check out our Instagram, as soon as we have new items in we will be sure to share them with all of you!

Sources:
HYPEBEAST
Vogue
Marie Claire
HIGHSNOBIETY