Burberry stops the minimalistic preference and is taking it back to the original English style.

Photo: Logoworld

Daniel Lee, the new creative director of Burberry is here to make a change in the ordinary use of san serif logos in 2023. In the past years, he has been the creative director of Bottega Veneta and now has started a new challenge as creative director of Burberry. The vision of Burberry is “a modern take on British luxury”

Photo: Logoworld

In 1901, the Burberry Equestrian Knight logo was developed containing the Latin word "Prorsum" meaning "forwards" In 2018 the knight was removed and became a san serif logo.

This seems like a huge change for the brand. Burberry was able to fit in again because it was a mayor trend among all other designer brands. Big bulky black letters described that period in the life of these luxury brands. Instead of using intense visuals, minimalism was the leading direction. This style could fit almost every style and characteristic.

Photo: Logoworld

The past few years brought many changes in our lives not only for people but for also for the fashion world. Our attitude and lifestyle had changed to the current situations in the world which ment brands had to adapt to it as well. After the pandemic everyone wanted to celebrate life again. This change brought "life" and "colors" back in the fashion world. Currently everywhere around the globe, new colors and extraordinary designs rule the runways. In 2023 we want to stand out through fashion with artistic and memorable pieces in our wardrobe. Although Burberry will represent classic luxury forever, the change for a more artistic logo make them adapt to the current trends and developments in the world.

Do you love the rebrand of the  British logo as much as we do?