Earlier this year, Bottega Veneta deleted their Instagram account, a communication move from the fashion house where they also show they are putting together their own fashion editorials. Bottega Veneta relies for 100% on their loyal fans, who will distribute the brand digitally themselves. That's true art and a real statement. 

Bottega Veneta thinks it goes beyond posting on social media. It feels compelled to stay in the light, to be mentioned by the press. In this way Bottega Veneta shows how important the consumer is to them. It's all about the consumer. 

The images in the magazine were created by illustrator James Lacey, designer Barbara Hulanicki, artist Walter Pfeiffer and photographer Jonathan Frantini, among others. Rapper Missy Elliot is in front of the camera, how amazing?! You can understand that it produces special images.

Bottega Veneta's online magazine cover (Bottega Veneta)

The project is surprising and tells an interesting diverse story. In addition to special and inspiring images, we also see moving images that are supported audiovisually in the magazine. There is certainly no shortage of graphics, wow! The images are versatile, colorful and futuristic. Street style, rappers, freerunners, models, accessories, interior, everything comes along. The magazine gives a feeling of movement, of freedom. 

Each page is unique and attracts your attention in its own way. Because multiple senses are stimulated, you keep looking longer than you would expect. It is an interactive, endless and seductive journey that takes you where you would rather not get out.

The magazine is available online at www.issuedbybottega.com. It is accessible to everyone. Let the images do the work and fully enjoy. The magazine comes out once every three months, I am already looking forward to the second edition!